{"product_id":"sweet-william-auricula-eyed-mix","title":"Sweet William, Auricula Eyed Mix","description":"\u003ch2\u003e\u003cstrong\u003eSweet William ‘Auricula Eyed Mix’\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cem\u003eApprox. 100 seeds. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA traditional cottage‑garden favourite with beautifully patterned blooms in rich shades of crimson, rose, pink and white, each flower marked with a distinctive contrasting ‘eye’. Sweet William ‘Auricula Eyed Mix’ produces dense clusters of scented flowers on sturdy stems, perfect for cutting and brilliant for early‑summer colour. Compact, reliable and long‑flowering, it’s ideal for borders, edging, and pot displays.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrow in full sun or light shade in fertile, well‑drained soil. Sow indoors in spring or summer for flowering the following year, or direct in late spring. Plants are hardy, easy to grow and loved by pollinators. Deadhead to prolong flowering or allow a few stems to set seed for naturalised drifts.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey information\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eSow\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e February to July\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eGermination\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e 7–21 days\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eFlowering\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Early to midsummer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eHeight\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e to 45cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eLifecycle\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Biennial \/ short‑lived perennial\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003ePosition\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Full sun or light shade\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eSowing method\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Sow indoors or direct; keep moist; transplant when sturdy\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eGet the full Sweet William Growing Guide \u003ca href=\"https:\/\/collieflowers.com\/pages\/dianthus\" target=\"_blank\" title=\"Dianthus Growing Guide\" rel=\"noopener\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Collie Flowers Ltd","offers":[{"title":"Default Title","offer_id":58425584976136,"sku":null,"price":1.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/5105\/6904\/files\/sweet-william-tall-auricula-eyed-mixed-dianthus-barbatus.jpg?v=1786548639","url":"https:\/\/collieflowers.com\/products\/sweet-william-auricula-eyed-mix","provider":"Collie Flowers Ltd","version":"1.0","type":"link"}