{"product_id":"aubergine-long-purple","title":"Aubergine, Long Purple","description":"\u003ch2\u003e\u003cstrong\u003eAubergine ‘Long Purple’\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp style=\"padding-left: 40px;\"\u003e\u003cem\u003eApprox. 50 seeds. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA classic, reliable aubergine variety producing long, slender, deep‑purple fruits with glossy skins and tender flesh. ‘Long Purple’ is well‑suited to UK growers, cropping earlier than many modern hybrids and performing beautifully in greenhouses, polytunnels and warm, sheltered patios. Plants are compact, productive and full of character, with pretty lilac flowers that pollinators adore.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSow indoors in late winter or early spring with gentle warmth. Aubergines need consistent heat to germinate and steady warmth to grow well, so keep seedlings cosy and bright. Pot on as they grow, then plant into large containers or greenhouse beds once nights are reliably mild. Feed regularly, water evenly and support the stems as fruits develop. Harvest when the skins are glossy and the fruits feel firm.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003eKey information\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eSow\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Late winter to early spring indoors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eGermination\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e 10–21 days with warmth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eFlowering\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Summer\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eHeight\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e to 60cm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eLifecycle\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Tender annual\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003ePosition\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Full sun, sheltered\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e\u003cspan role=\"button\" tabindex=\"0\"\u003eSowing method\u003c\/span\u003e\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Sow indoors with heat; pot on; grow under cover\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eGet the full Aubergine growing guide \u003ca href=\"https:\/\/collieflowers.com\/pages\/aubergine\" target=\"_blank\" title=\"Aubergine Growing Guide\" rel=\"noopener\"\u003ehere\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Collie Flowers Ltd","offers":[{"title":"Default Title","offer_id":58479243657480,"sku":null,"price":1.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/5105\/6904\/files\/IMG_5216.jpg?v=1787221740","url":"https:\/\/collieflowers.com\/products\/aubergine-long-purple","provider":"Collie Flowers Ltd","version":"1.0","type":"link"}